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Deal DD for GTMGTM Health CheckAI Readiness AssessmentFractional supportWhat we assessScore your companySample reportInsightsAboutData, AI and independenceBook a callENDE

AI crunches the numbers. Experience makes the call.

From Due Diligence to Day-to-Day Fractional Support. We help PE, VC and CEOs assess, identify and capture revenue potential across GTM, from marketing to sales to expansion.

Book a free 30-min callSee services

The first call is free, with no obligation.

The revenue engine, function by function
Marketing3
SDR2
Sales3
Presales4
Customer success4
Revenue operations3
Enablement2
JudgementOn trackNeeds workAt risk

Due diligence, data-driven, double-digit, day-to-day

Due Diligence

Run from an operator’s perspective, with over ten years in B2B sales and diligence work with VC-backed companies.

Data-Driven

Measured against your own plan and history. AI crunches the numbers, so every judgement is backed by data.

Double-Digit

The growth we plan for. We uncover the opportunities and risks that drive revenue.

Day-to-Day

From assessment to fractional support, fast. We stay to run what needs fixing.

Approach

AI for the math. People for the judgement.

1. AI-first

We use every tool at our disposal to crunch large volumes of data: CRM exports, data rooms and interview notes, in days, not weeks.

2. In-depth review

After the crunching, an experienced operator reviews the output in depth, tests it with the team and analyses where the gaps, the risks and the potential are.

3. Action plan

You get a plan to act on: suggested best practices and guidance on tools, technology, process and people.

Fig. 1 / ARR vs. planIllustrative
PlanActualStatus quoWith DD Scale

Services

GTM support for PE, VC and CEOs.

Due diligence on sales and GTM, health checks for portfolio companies, and an AI readiness assessment to make your GTM engine AI-first. We cover people, process and GTM systems, in software and in traditional industries, and work alongside your commercial due diligence provider.

For PE, VC & CDD teams, before the deal

Deal DD for GTM

15 days

Assessing a potential investment? We test whether the revenue is real and repeatable: AI-enabled, judged by an operator.

Scorecard, gaps and recommendations across people, process and GTM systems.
For CEOs & portfolio companies

GTM Health Check

1–5 days

An assessment of your GTM function, from a light review to a deep dive.

Create, convert, close and expand, each scored, with prioritised actions.
For marketing, sales & post-sales

AI Readiness Assessment

1–5 days

Assessment and action plan to move your company from legacy to AI-first.

AI readiness score, tech stack review, roadmap and enablement plan.

Fee set by your stage and scope, fixed after a free first call.

Fractional support

Need something more tailored?

Execution, fractional support and one-off projects beyond the three services. Scoped with you, with a fixed fee agreed before we start.

See fractional supportGet in touch
What that can look like

Grounded in today’s market

We are not only advisers. The practice is led by an operator with both feet in the day-to-day running of two AI companies, so our analysis reflects how buying and selling work now.

A network behind it

Where a project needs a specialist, we bring in experts and operators from our own network.

What we assess

Every part of the revenue engine.

01Forecasting
02Pipeline management
03Sales process rigour
04Talent evaluation
05Sales and marketing tech stack
06Outbound
07Process and AI maturity
08GTM operating model
09Function assessment
10Planning
Ten areas / one shapeSample
01020304050607080910
Scored 3 to 5Scored 1 or 2: a risk
Function by function:PresalesCustomer successSDRAEEnablementMarketing
Score your companyHow each area is scored

What you get

Three things to unlock revenue.

Scorecard

Every area rated, on one page.

Reasoning and evidence

Why each score is what it is, backed by the data.

100-day action plan

What to fix, in what order, and who owns it.

See a sample report
Scorecard / [Target Co]Sample
Forecasting2
Pipeline management2
Sales process rigour3
Talent evaluation3
Sales and marketing tech stack2
Outbound3
Process and AI maturity3
GTM operating model4
Function assessment3
Planning3
Total 28 / 50Verdict: Needs work

Check

Sound familiar?

Tick what applies. We tell you which service fits, or if none does.

This quarterCheck all that apply
0 of 7 apply.

Who

Portrait of Semir Jahic

An operator, not a slide factory.

Semir Jahic started out in consulting, built and ran go-to-market teams, and today runs two AI-first companies and their go-to-market. You get the experience, expertise and perspective of someone deep in the trenches, with a wide network of founders and GTM leaders across Europe and the US.

Accenture · Salesforce · Clari · Endeit Capital · Infraspeak

0 to 30+people: the EMEA team he scaled at Clari
16countries where that team won customers
100+enterprise sales cycles across Salesforce and Clari
3investor seats today: venture partner, board observer, limited partner
  • Clari2020 to 2023Head of International Growth Strategy, Operations and Sales Engineering at the revenue forecasting platform. Built presales, ran territory planning and the PE and VC partner programme.
  • Salesforce2017 to 2020Senior Solution Engineer for enterprise accounts. Built the AI enablement programme for 100+ solution engineers.
  • Accenture2014 to 2016CRM and process-redesign programmes in life sciences and consumer goods.
  • Investor side2022 to todayVenture Partner at Endeit Capital. Board Observer at Infraspeak, post-Series B: GTM strategy, the CRO hire, forecasting and sales process. Limited Partner at Stage 2 Capital. Angel investor in Minoa. Former paid advisor to Demoboost.
  • Founder2024 to todayRuns two AI companies day to day, both scaled to profitability: Salesmotion, account intelligence for B2B revenue teams, and Rednea, an AI phone assistant for small businesses. It keeps the analysis close to how buying and selling work now.
  • UCL2016 to todayGuest lecturer and MSc thesis supervisor at UCL School of Management.
  • LocationLondon and ZurichWe work remotely by default and travel as required.
More about us

Insights

How we read a revenue engine.

All insights
Due diligence12 October 2026

Why GTM due diligence matters now for PE

Revenue growth now drives most private equity returns, holds run seven years and AI is in every deal. The data behind GTM due diligence, with sources.

8 min readDue diligence11 October 2026

What does GTM due diligence cost?

Almost nobody publishes a price for commercial or GTM due diligence. The market by approach, what drives the fee, and how we set ours.

9 min readValue creation10 October 2026

Exit readiness: fix the GTM story before the sale

Assume the buyer runs a go-to-market check on your CRM. What it finds in week one, what to fix 6 to 18 months out, and how the growth claim reconciles.

8 min read

Questions

Before you write to us.

What do the three services cost?
Each service has a set scope and set deliverables: the scorecard and assessment, the evidence behind every score, a 100-day action plan and benchmarking. The fee follows your company's stage and the scope we agree, so an early-stage company does not pay what a mid-market deal does. We fix it in writing after a free 30-minute call, before any work starts, and it does not change with the findings. Custom projects are scoped with you and priced the same way. Book a call and you have a written proposal within a day.
What does AI do, and what does the person do?
AI reads every opportunity in your CRM export, rebuilds pipeline, forecast, retention and pricing, and flags where the records and the claims disagree. A person checks every finding against the source records, talks to the people, and decides what the numbers mean. Nothing reaches a report unchecked.
Where does my data go?
You send a read-only export, not access to your systems. It is handled under your NDA, with a data-processing agreement on request, and deleted when the engagement ends unless you ask us to keep it. The data and independence page has the detail.
Who are you independent of?
We take no fee from the target and we sell no software. Where it helps, we recommend selected companies we trust and partner with, and we say so if a referral fee is involved. The founder also runs Salesmotion, an AI account-intelligence company, and is a venture partner at a European fund. We disclose any link to the target, the fund or the deal in writing before work starts, and only go ahead if you and we both agree.
Does this replace commercial due diligence?
No. Commercial due diligence tests the market and the company's position. This tests whether the sales engine can capture it. The two answer different questions and work well side by side. Commercial due diligence firms also bring us in as the GTM specialist on people, process and GTM systems.
Who is it for?
Investors (PE and VC), CEOs, and commercial due diligence firms that want a GTM specialist on the team. In software and in traditional industries such as manufacturing, distribution and business services. Funds use Deal DD before a deal and the Health Check across portfolio companies. CEOs usually start with the Health Check.
How is benchmarking done without a database?
Scores and key ratios are compared with named public medians for the sector, with the source and company-size band stated in the report. Our own anonymised score base starts after the first engagements, and until it exists we say so.
Can you work under NDA and inside exclusivity?
Yes. We sign your NDA before seeing anything, work in your data room or ours, and run Deal DD inside a four to ten week exclusivity window. Tell us the date it ends at the first call.

Got a deal or a growth target?

Thirty minutes with us. Pick a time, or write to us.

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