An operator, not a slide factory.
I have built and run go-to-market teams, and I started out in consulting. That mix is the point: the rigour to structure a diligence, and the scar tissue to know what actually works in a sales team.
At Clari I joined EMEA at the very start. Over four years we scaled the team from 0 to more than 30 people and won customers in 16 countries, and I was promoted four times, ending as Head of International Growth Strategy, Operations and Sales Engineering. Clari sells revenue forecasting, so I spent those years inside other companies’ pipelines and forecast calls. That is why I read a target’s CRM records before its slides.
Accenture · Salesforce · Clari · Endeit Capital · Infraspeak
Clari2020 to 2023, LondonHead of International Growth Strategy, Operations and Sales Engineering. Built and led presales across all segments, with the playbooks, demo environments and proof-of-concept process. Owned international expansion: territory planning, market analysis, the APAC launch. Ran the PE and VC partner programme across EMEA.
Salesforce2017 to 2020, LondonSenior Solution Engineer, enterprise. Technical lead on enterprise sales cycles. Built the global AI enablement programme for 100+ solution engineers and designed a new engagement model between sales and solution engineering.
Accenture2014 to 2016, ZurichCRM consultant. Process redesign and a global service-cloud rollout in life sciences; e-commerce and CRM programmes in consumer goods.
Endeit Capital2024 to todayVenture Partner. Sourcing, evaluating and advising B2B software companies across Europe, with a focus on go-to-market and AI adoption.
Infraspeak2024 to todayBoard Observer, post-Series B. Go-to-market strategy, the CRO hire, forecasting and sales-process method.
Stage 2 Capital2022 to todayLimited Partner. A venture fund run and backed by go-to-market executives: its limited partners are sales, marketing and customer-success leaders who help the portfolio companies build their revenue engine.
MinoaJune 2023 to todayAngel investor. A value-management platform that helps software sales teams sell on value across the customer lifecycle.
Demoboost2022 to 2024Paid go-to-market advisor for around 18 months. Demo software that presales, sales and customer teams use to prepare, share and track product demos.
Salesmotion2024 to todayCo-founder and CEO. AI account intelligence for B2B revenue teams, scaled to profitability.
RedneaMarch 2026 to todayFounder. An AI phone assistant for small businesses, scaled to profitability.- NetworkUS, UK, EuropeAn extensive network across the go-to-market and AI communities in the United States, the United Kingdom and continental Europe: operators, investors and specialists I can call on when a question needs them.
- LocationWhere I workLondon and Zurich. Travel as required.
- LanguagesWorking languagesEnglish, German and Swiss German, Serbo-Croatian.
Teaching2016 to todayGuest lecturer and MSc thesis supervisor at UCL School of Management, where I took an MSc in Technology Management with distinction. BSc in Business Engineering, Lucerne.
Writing
What I write about.
How to test a forecast, read a pipeline and plan the first 100 days, from the inside of revenue teams.
Why GTM due diligence matters now for private equity
Revenue growth now drives most private equity returns, holds run seven years and AI is in every deal. The data behind GTM due diligence, with sources.
What does GTM due diligence cost? Prices by approach
Almost nobody publishes a price for commercial or GTM due diligence. The market by approach, what drives the fee, and our fixed prices in CHF.
Exit readiness: fix the GTM story before the sale
Assume the buyer runs a go-to-market check on your CRM. What it finds in week one, what to fix 6 to 18 months out, and how the growth claim reconciles.
A new sales leader's first 30 days: what to check first
The average CRO lasts 1.8 years. A 30-day sequence for a new sales leader: numbers, people, process, decisions, and the traps that shorten tenure.
The AI exposure question every investment committee asks
Roughly 60% of PE firms have stepped up diligence on AI disruption risk. How to test whether a target's product or sales motion is exposed.
How to choose a GTM due diligence provider
Every credible GTM or sales due diligence offer has the same shape. Use it as a checklist to judge any provider, including us: questions and red flags.
What a CRM tells you that a deal memo does not
The memo is the seller's story; the CRM is the company's diary. Nine things a four-quarter extract shows that no deck can, and what each means for the deal
GTM due diligence explained in two minutes
What GTM due diligence is, who orders it, what evidence it uses and what comes out. A plain-English explainer for CEOs, founders and fund associates.
What GTM due diligence checks that commercial work misses
Commercial diligence tests the market. GTM due diligence tests whether the sales engine can capture it. Here is what gets checked and why it moves price.
What belongs in a 100-day go-to-market plan
A 100-day GTM plan fits on a page: a few fixes in order, an owner for each and a KPI that moves. How to build one that survives the first board review.
How to test a sales forecast in one week
A practical method for testing a target's forecast: coverage, stage ageing, slipped deals and forecast against actual. What to ask for and what to see.
How the practice works.
One senior person does the work from kick-off to debrief. There is no junior team learning on your deal, and no hand-off between the person who sells and the person who delivers.
I work from London and Zurich. Interviews and analysis happen remotely by default, which keeps timelines short and fees fixed, and I travel as required: on-site days are available for the management meeting when a deal justifies them.
Where a mandate is larger or needs more hands, a second senior joins. You always know who is doing what.
Independence and conflicts.
You are paying for a view you can rely on, so here is how it is protected.
Are you independent?
Do you recommend other companies?
What is the founder's other company, and how is it kept separate?
Contact
Got a deal or a growth target?
A short note on sector, revenue and timing is enough to start.