Skip to content
GTM due diligence for PE, VC and CEOs

Process and AI maturity

Where AI helps your revenue process, and where the process is not ready for it.

Every board now asks for an AI plan. We score process and AI maturity, look at what is in use today, test whether the data and process could support an agent, and rank what to build, buy or skip.

CHF 8,000

Fixed fee, 5 working days

For
A CEO or fund asked for an AI plan, or a fund's platform team looking for a repeatable answer across companies.
When
A board request for an AI plan, a pilot that never reached production, or a budget line with no owner.
Boundary
We recommend. We do not sell a platform. If you want something built, it is quoted separately.
Coverage
Process and AI maturity in depth, plus the six functions that depend on it: presales, customer, SDR, AE, enablement and marketing.
Your time
4 to 8 hours of your team's time in total, depending on size and data: a 30-minute kick-off, three to five conversations of 45 to 90 minutes by role, and a 60-minute readout. Plus one to two hours to pull the data.
Your data
A read-only export, not access to your systems, under your NDA. Data, AI and independence
Is this for you?

Where AI helps the revenue process, where the process is not ready for it, and what to do in the first 100 days.

Do you have an AI plan nobody believes?Check all that apply
0 of 6 apply.

What you get

Scorecard and assessmentProcess and AI maturity scored 1 to 5, with the functions that depend on it: presales, customer, SDR, AE, enablement and marketing.
Reasoning and evidenceWhat is in use today, what it changed, and how ready the data and process are, from the records and from conversations.
100-day action planThe gaps ranked, the first use cases to build, buy or skip, and what must be fixed before any agent goes live.
BenchmarkingMaturity against public AI-adoption benchmarks for revenue teams.
  • Also: A 60-minute readout call
  • Also: A short board-ready summary of the AI plan

We need from you.

  • A list of the GTM tools and AI tools in use, and who uses them
  • A read-only CRM export, four quarters, or a sample if that is all there is
  • The org chart
  • Three to five conversations across sales, marketing and customer success
  • If data is missing, the affected scores are capped and listed under "not tested"

Book the AI Gap Analysis

How it runs

Five working days from kick-off to plan.

Day 1

Kick-off and inventory

A 30-minute call. You list the AI tools in use and who uses them, and send a sample of CRM data.

You getTool and process inventory

Day 2

AI crunches the data

Data quality, process documentation and tool usage checked against what an agent would need.

You getData and process readiness

Day 3

Three conversations

Sales, marketing and customer success, 45 minutes each. What is in use, what changed, what is blocked.

You getNotes on use and blockers

Day 4

Gap scoring

Process and AI maturity scored 1 to 5, plus the functions that depend on it.

You getScorecard and gap list

Day 5

Readout and plan

A 60-minute readout and the 100-day action plan: what to build, buy or skip, and in what order.

You getAction plan and benchmarks

What gets scored

Ten areas, each scored 1 to 5.

A1

Forecasting

What the numbers showForecast against actual by quarter (accuracy and bias) over 4 to 8 quarters, from forecast snapshots and closed-won records.

What experience addsHow does a deal get into commit, and when did a committed deal last fall out? Who challenges the number?

A2

Pipeline management

What the numbers showCoverage after removing stale (no activity in 60 days) and overdue deals.

What experience addsWalk me through a deal that sat in one stage for three months. What did you do about it?

A3

Sales process rigour

What the numbers showStage definitions and exit criteria in the CRM.

What experience addsShow me the last lost deal. At which stage should it have been disqualified, and who decided?

A4

Talent evaluation

What the numbers showQuota attainment by rep over 8 quarters (distribution and concentration), ramp time for reps hired in the last 24 months, regretted and non-regretted attrition, win rate by rep and by stage..

What experience addsWho would you rehire tomorrow, who would you not, and what does the next hire need that the last one lacked?

A5

Sales and marketing tech stack

What the numbers showTool inventory with cost, owner and renewal date.

What experience addsWhich tool would you cancel tomorrow, and which number on the dashboard would you not trust?

A6

Outbound

What the numbers showPipeline and opportunities by source for 8 quarters.

What experience addsIf you doubled the outbound budget, where would the money go and what would you expect back?

A7

Process and AI maturity

What the numbers showInventory of AI tools in live use (users, frequency, measured effect).

What experience addsWhat AI is in production today, who uses it daily, and what changed because of it?

A8

GTM operating model

What the numbers showWin rate and deal size by segment.

What experience addsWho owns pipeline, who owns the forecast and who owns retention, and do they agree?

A9

Function assessment

What the numbers showPer function, from the records: presales win contribution and technical win rate.

What experience addsInterviews with each function lead and one practitioner. What do they need that they do not have?

A10

Planning

What the numbers showPlan against capacity: headcount, quota, ramp and attainment history.

What experience addsHow was this year's number set, who challenged it, and what would you cut if the first quarter missed?

The AI Gap Analysis goes deepest on Process and AI maturity and Function assessment. The other areas are read lightly for context.

Questions about the AI Gap Analysis.

Do you sell a platform or build the agents?
No product to push. The analysis recommends build, buy or skip. If you want something built, that is quoted separately.
How is it different from a generic AI readiness audit?
It looks at the revenue process and its data, scored by someone who has run one, not at AI in general.
Can it be combined with the Health Check?
Yes. Both read from the same scorecard, so the second one reuses the first one's data.
How is it different from the Health Check, which also scores AI maturity?
The Health Check reads AI maturity lightly as one of ten areas. The AI Gap Analysis goes deep on it: what is in use, how ready the data and process are, and which use cases to build, buy or skip. If you buy both, the second reuses the first one's data.

Contact

Tell us the company and the date that matters.

A short note is enough: sector, rough revenue, and for a deal, when exclusivity ends. We reply within one working day.

Due Diligence / Data-Driven / Double-Digit